One owned system for a contractor running on spreadsheets and memory.
We built RenoXperts a custom CRM, AI phone system, new website, and integrated Google Ads so leads get called in seconds and every dollar is tracked.
- 5 secaverage speed to lead
- 1–2/dayleads now entering the pipeline
- 1/wkleads before the system
- Oneowned platform replacing spreadsheets and a bad vendor site
RenoXperts installs soffits, fascia, gutters, siding, and roofing.
They are an exterior construction contractor serving homeowners. Most of their work comes from inbound leads, so the speed and quality of follow-up directly affects revenue.
Leads were coming in, but the system was losing them.
Leads cooled before anyone called
Without a system, new inquiries sat for hours. By the time someone followed up, the homeowner had already moved on.
Ads spent money without a working funnel
Google Ads were running, but the setup was broken, landing pages were disorganized, and nothing tracked back to actual leads.
Everything lived in spreadsheets and memory
Jobs, prospects, and follow-ups were tracked by hand. There were no stages, no handoffs, and no reliable source of truth.
One package they own, instead of another vendor fix.
Rather than patching one piece at a time, we built a single system around the lead-to-job workflow: capture, call, estimate, and track.
- Spreadsheet lead tracking
- Delayed manual follow-up
- Broken ad setup
- Disorganized vendor website
- one owned system
Four systems, one workflow.
Custom CRM
A CRM built around how RenoXperts actually sells: custom stages, lead records, notes, and clean handoffs between the office and the crew.
AI phone system
New leads get called automatically, connected to the right rep, and logged with prospect details and call notes without anyone touching a spreadsheet.
Website + landing pages
A new site built to convert, with dedicated landing pages for every Google Ads campaign so traffic lands on a page that matches what they searched.
Ads + tracking
Google Ads, landing pages, and CRM are connected end-to-end. Spend, leads, and booked jobs are visible in one place.
What changed for RenoXperts.
average speed to lead
leads now entering the pipeline
leads before the system
owned platform replacing spreadsheets and a bad vendor site
Want this inside your business?
Start with a free teardown. A real person maps the three things we'd automate first.
This case study describes work performed by SkillGroup. SkillGroup is independent and not affiliated with or endorsed by RenoXperts. Company and product names are the property of their respective owners.