Ross Video retired a six-figure marketing stack with AI automation.
We rebuilt how Ross Video's marketing team runs trade shows and measures performance, with AI workflows that live inside the tools they already use.
- 10xclick-through rate on marketing email
- 70%higher email open rates
- 200+hours saved across the reporting suite
- $100k+annual reporting-stack spend replaced by one platform they own
AI-written outreach, auto-built show reports, and one in-house analytics platform that replaced Funnel.io, BigQuery, Marketing Cloud reporting, and Looker Studio.
A heavy trade-show calendar, tools that couldn't keep up.
Ross Video's marketing team runs a heavy trade-show calendar: getting the right people to the booth, following up after, and proving what each show was worth. Three problems stacked up.
- 01Booth outreach was manual and generic.
- 02Post-show follow-up was slow, so warm leads cooled.
- 03Reporting was spread across expensive tools that still needed hours of human assembly.
Three workflows, running inside their stack.
The trade-show email engine
AI-written, personalized outreach that drives the right attendees to the booth, then post-show follow-ups that read like a real person, not a template.
Automated show reporting
After every trade show, the full performance report builds itself: leads, email stats, engagement, packaged for stakeholders.
The in-house analytics platform
One reporting platform, built for their team, aggregating Salesforce and Pardot today, with Facebook, Google, LinkedIn, and Reddit next.
We didn't add software. We replaced it.
The custom platform retired the paid reporting stack the team was stitching together, and replaced it with something they own outright. No new monthly subscription, no per-seat pricing.
- Funnel.io
- BigQuery
- Marketing Cloud reporting
- Looker Studio
- one platform they own
Reporting tools like these run enterprises well into six figures a year.
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This case study describes work performed by SkillGroup. SkillGroup is independent and not affiliated with or endorsed by Ross Video. Company and product names are the property of their respective owners.